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About me

Jodi at work

Jodi Sherf 

Hi, I’m Jodi, the designer behind easy design co, a creative studio built on the belief that good design should feel clear, thoughtful and, most of all, easy. As a specialist in print, editorial and brand design, I bring over 20 years of experience helping brands communicate with clarity and impact.

My background spans brand identities, packaging, internal campaigns, events and digital content. Most recently, I spent several years at Classic Fine Foods, starting as the UK Designer before moving into the role of Group Graphic Designer at the global head office. There, I led the creation of internal campaigns, newsletters, advertising and brand guidelines, digital design, event branding and the company’s in-house magazine, Culinary Regards.

My approach is calm, organised and collaborative, shaped by years of working in fast-paced environments where high-quality design is expected across multiple touchpoints. I focus on clarity, consistency and creative thinking, ensuring every project feels seamless and effective from concept to delivery.

Through easy design co, I now work with both businesses and in-house teams that value thoughtful design and want creative work that not only looks great but also communicates clearly. I bring the insight and precision of in-house design into a studio setting that is flexible, approachable and easy to work with.

Let’s create something brilliant and make it feel easy.

Let’s create something brilliant and make it feel easy.

Get In Touch

If you’re looking for design support or a creative collaboration, I’d love to hear from you.
Reach out via email at jodisherf@easydesignco.com or give me a call on 0780 989 2780
I’m excited to hear about your project and explore how we can bring your ideas to life.

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© 2025  easy design co by Jodi Sherf

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