About me

Hi, I’m Jodi, the designer behind easy design co, a creative studio built on the belief that good design should feel clear, thoughtful and, most of all, easy. As a specialist in print, editorial and brand design, I bring over 20 years of experience helping brands communicate with clarity and impact.

My background spans brand identities, packaging, internal campaigns, events and digital content. Most recently, I spent several years at Classic Fine Foods, starting as the UK Designer before moving into the role of Group Graphic Designer at the global head office. There, I led the creation of internal campaigns, newsletters, advertising and brand guidelines, digital design, event branding and the company’s in-house magazine, Culinary Regards.

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My approach is calm, organised and collaborative, shaped by years of working in fast-paced environments where high-quality design is expected across multiple touchpoints. I focus on clarity, consistency and creative thinking, ensuring every project feels seamless and effective from concept to delivery.

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Through easy design co, I now work with both businesses and in-house teams that value thoughtful design and want creative work that not only looks great but also communicates clearly. I bring the insight and precision of in-house design into a studio setting that is flexible, approachable and easy to work with.

Let’s create something brilliant and make it feel easy.

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Let’s create something brilliant and make it feel easy.