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Classic Harvest: Branding for premium fresh produce
Project type
Branding, corporate identity, packaging and application on other touchpoints.
Location
UK
A logo and corporate identity created for Classic Harvest, the fresh fruit and produce arm of Classic Fine Foods.
The brief was to design a brand that sits confidently within the Classic Fine Foods family whilst highlighting freshness, premium quality and natural appeal. The identity needed to communicate trust and excellence at a glance.
The branding was extended across packaging boxes, stickers, social media and other key touchpoints, ensuring a cohesive and recognisable look throughout.
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