everythingyouneed: Internal portal branding and design

A logo and visual identity created for everythingyouneed, an internal image and content portal for Classic Fine Foods.

The logo takes a tongue-in-cheek approach, using pixel-inspired shapes and the pointer icon to reflect the digital nature of the platform. The branding is designed to feel light, accessible and smart, while still sitting comfortably within the wider Classic Fine Foods visual world.

I also designed the imagery across the platform, from the login screen to the homepage, along with a set of brand guidelines that are housed directly within the portal for easy access and consistent use globally.