Classic Harvest: Branding for premium fresh produce

A logo and corporate identity created for Classic Harvest, the fresh fruit and produce arm of Classic Fine Foods. The brief was to create a brand that sat confidently within the Classic Fine Foods family whilst celebrating freshness, premium quality and natural appeal. Beautifully crafted bespoke fruit and vegetable illustrations became a key part of the identity, bringing personality and authenticity to the brand. The identity was extended across packaging, produce boxes, stickers, social media and other key touchpoints, creating a cohesive and recognisable look throughout.