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Alef Premium Olives
Project type
Brand Identity, Packaging Design and Advertising
Date
2026
Location
London
A premium packaging identity designed to help the Alef olive range stand out on shelf. Working from the existing Alef logo, I created the Premium marque, packaging system and launch advertising. Moving away from the traditional black, gold and red colour palette of the category, the range embraced fresh Mediterranean-inspired greens, with a unique shade for each SKU. The result was a clean, distinctive identity that creates strong shelf impact when the jars are displayed together.
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